There are many reasons to visit Israel. It is a small country with a wide variety of microclimates and tourism options - from snow-capped Mount Hermon in the North, where a small skiing industry has developed, to the desert city of Eilat in the South, Israel's premier winter sun destination, to Tel Aviv on the shores of the Mediterranean Sea to the West with its world-class dining options and nightlife that beats to the rhythm of the most avante garde European cities, to the Dead Sea in the East, for total relaxation and health and spa wellness holidays.

Israel's tourism industry over the years has developed various segments, some related to one specific area of the country and others relevant to a number of regions, and those interested in topics such as Christian pilgrimage tourism, Jewish ethnic tourism, conventions, health and wellness, nature and ecology, history and archeology will find much of interest in the country.